• Define one goal per page and one primary call-to-action.
  • Ship a type scale and spacing system before visual details.
  • Pick a two-font system and stick to it.
  • Use a 12-column CSS grid with fluid gaps.
  • Set container widths and prevent layout shift with fixed image dimensions.
  • Adopt SVG icons and compress images.
  • Minify CSS, defer scripts, and keep JavaScript small.
  • Respect focus styles and keyboard navigation.
  • Write specific, benefit-led headlines.
  • Add a small testimonial list rather than a long quote block.
  • Implement a cookie banner with real choices.
  • Measure with privacy-friendly analytics.

Run through this list before launch and after every iteration. Consistency compounds and stylish design emerges from the details you keep repeating.